NRCDR closed on September 29, 2017. This website is not being maintained but will be available through 2019.

Diligent Recruitment

Using Data


Using data to drive your comprehensive diligent recruitment efforts can help you target your efforts and make the best use of limited resources. To develop strategic, data-driven diligent recruitment and retention efforts, use data both on:

  • The children and youth in foster care;
  • Prospective and current foster, adoptive, and kinship families.

Our Diligent Recruitment Navigator can help you explore key questions about:

  • What your system’s recruitment and retention needs are;
  • How to use your data to guide your work,
  • What processes you should have in place for using data in recruitment and retention.

The NRCDR and the National Resource Center for Child Welfare Data and Technology are collaborating to bring data managers and program managers together to help child welfare systems increase their ability to use data to inform their recruitment efforts from inquiry to post permanency. To participate in this peer-to-peer work, contact the NRCDR at 303-755-4756.

Tips, Tools, and Trends: Geographic Information Systems (GIS) & Market Segmentation (PDF – 354 KB)
Provides a brief overview of how child welfare systems can use geographic information systems and market segmentation approaches to visualize data and to support targeted, data-informed outreach and recruitment efforts. This tip sheet was developed by the National Resource Center for Child Welfare Data and Technology in collaboration with the National Resource Center for Diligent Recruitment at AdoptUSKids.

Market Segmentation

You can use market segmentation to find families who are similar to your most successful foster, adoptive, and kinship placements. Using data on your agency’s most successful placements, you can build a strong, targeted recruitment strategy by answering the following questions:

  • Who are the families you should be targeting?
  • What are the best ways to reach these families?
  • Where can you find these families?

Find out more by reading our Overview of Market Segmentation (PDF – 340 KB).


Webinar: Data-Driven Diligent Recruitment: Partnering and Prioritizing to Strengthen Your System’s Use of Data

This 2015 webinar helps child welfare systems explore ways to build your capacity to use data effectively to inform your recruitment, development, and support of foster, adoptive, and kinship families to meet the needs of children and youth in care.

This webinar highlighted:

  • Strategies and resources for partnering between child welfare program staff and data division staff
  • Important resource family data elements to collect and analyze to help you understand the effectiveness of your family recruitment, development, and support, and share ideas about different possible approaches to begin collecting and understanding this data
  • A real example from Arizona, a state child welfare system that is demonstrating the power of a strong partnership between data and program staff to inform data-driven recruitment efforts
  • Suggestions for useful tools to support your child welfare system’s efforts to use data to guide your recruitment strategies and implementation
  • View the recording of this one-hour webinar as a Flash file or on our YouTube channel.
  • Download the PowerPoint presentation (PDF – 3.5 MB) and a Q&A (PDF – 140 KB) resource providing responses to questions that were raised by participants during the webinar.
  • Read more about the webinar and access additional materials.

Looking for training or technical assistance?

Find out more about what we offer, and get in touch.