General recruitment strategies help build public interest and awareness of the need for foster and adoptive parents for children and youth in foster care by broadcasting the need to a general audience. These strategies focus on drawing in a wide variety of families while setting the stage for more targeted recruitment.
- Post information about adoption and foster care on bulletin boards in grocery stores, coffee shops, and other businesses in the community.
- Host an information table at farmers markets, art fairs, and community festivals. Provide brochures and other information to help people learn more about how many children and youth are waiting to be adopted and who can become foster and adoptive parents.
- Partner with pizza places and other local restaurants to have them attach small flyers to pizza boxes or use tray liners that encourage people to consider becoming foster or adoptive parents.
- Develop and sell wristbands that raise awareness and build support for children and youth in foster care like the ones used to promote cancer awareness and raise money for cancer research. Consider including a card with each wristband that gives information about the children and youth in foster care in your State and how to get additional information online.
- Share stories about families who have adopted from foster care as a way to help raise awareness about children in foster care and highlight success stories. For examples, see AdoptUSKids' adoption stories.
Foster and Adoptive Parent Blog
The June 2013 issue of Children’s Bureau Express highlighted Kid Hero, a foster care and adoptive parent blog sponsored by the Children’s Hospital of Wisconsin. The blog entries are created by foster and adoptive parents and include stories and video clips describing their experiences. Featured examples include:
- Our Family's Special Day: Adoption Day portraying the journey of a foster parent who adopted.
- Taking the Leap of Faith to Become a Foster Parent describing the emotional process that led a couple to open their home to vulnerable children.
- Foster Kids Do Not Need Perfect. They Need Love, Laughter and Security providing a glimpse into the life of a licensed foster parent who learned to let go of the need to be perfect.
- My Role As a Foster Parent Advocate for Children's Hospital of Wisconsin Community Services highlighting the mission of a foster parent advocate—who is available 24 hours a day, 7 days a week—to support and assist foster parents from a child's initial placement to family reunification, a move to another home, or adoption.
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