Targeted recruitment considers the unique needs of children and youth in need of foster and adoptive families by developing recruitment strategies and messages based on their needs. Effective targeted recruitment uses demographic data to inform your recruiting efforts by identifying characteristics of current foster and adoptive parents and children and youth in care.
- Using data effectively
- Sibling groups
- Older youth and pre-teens
- Military families
- Using photolistings
- LGBT families
- Latino families
- Faith communities
- Rural communities
Developing Recruitment Plans: A Toolkit for States and Tribes (557 KB PDF)
This toolkit helps child welfare agencies develop data-driven recruitment plans, offering ideas for creating short-term plans, targeted recruitment plans focused on particular populations or areas, and comprehensive diligent recruitment plans. It provides ideas and strategies to consider, examples of ways to develop recruitment plans, tools you can use in your planning processes and adapt to meet your needs, key considerations, worksheets to help you analyze your data and use it for planning, and suggestions for other resources and information to help with developing recruitment plans. It also highlights ways to use other NRCDR publications and AdoptUSKids resources to support your recruitment-planning process.
Webinar: Strengthening Your System's Use of Data
Discusses ways child welfare systems can use data effectively to inform recruitment, development, and support of foster, adoptive, and kinship families and provides strategies for advancing cross-unit collaboration and prioritizing data. View the recording on our YouTube channel. Read more and access webinar slides and other materials.
Data-Driven Recruitment: Key Data Elements on Foster and Adoptive Families (487 KB PDF): Suggests priorities for key data elements on prospective and current families that will help inform your efforts to recruit and maintain a pool of families and help you assess the effectiveness of your recruitment efforts.
Speaking the Same Language: Understanding Multiple Meanings of Terms Used by Child Welfare Program and IT/Data Staff to Support Diligent Recruitment (147 KB PDF): Highlights the importance of communicating effectively between program staff and IT/data staff and provides examples of key words and phrases that program and data/IT staff may use but that may have different meanings.
Tips, Tools, and Trends: Geographic Information Systems (GIS) & Market Segmentation (354 KB PDF)
Provides a brief overview of how child welfare systems can use geographic information systems and market segmentation approaches to visualize data and to support targeted, data-informed outreach and recruitment efforts. This tip sheet was developed by the National Resource Center for Child Welfare Data and Technology in collaboration with the National Resource Center for Diligent Recruitment at AdoptUSKids.
“We Never Outgrow the Need for Family.” A scrapbook illustration of the many times in life that you need the support of family. Designed to be shared with other professionals and families considering adoption.
Practice Principles and Seven-Step Process for Sibling Recruitment (384 KB PDF). Highlights key considerations and practice tips for keeping siblings together or connected through foster, adoptive, and kinship placements.
10 Realities of Sibling Adoption (PDF – 913 KB). Highlights 10 key realities about the importance of keeping siblings connected and the benefits of placing siblings together to support children’s well-being.
Engaging, Developing, and Supporting Prospective Families for Sibling Groups (98 KB PDF). Highlights the importance of providing good support to families interested in adopting sibling groups beginning at their first contact with your agency and provides specific tips for ways to engage and develop families to help them build their capacity to adopt sibling groups.
Keep Siblings Together: Finding qualified homes for siblings might be easier than you think
2014 AdoptUSKids infographic describing photolisted sibling groups and families open to adopting more than one child.
Talking With Older Youth About Adoption (1.1 MB PDF)
Tip sheet developed collaboratively with Child Welfare Information Gateway with tips and key considerations for talking with older youth about the idea of being adopted.
2016 National Adoption Month webinar: We Never Outgrow the Need for Family–Just Ask Us: Talking With Older Youth About Adoption
As part of the 2016 National Adoption Month initiative, the Children's Bureau, in collaboration with Child Welfare Information Gateway and AdoptUSKids, hosted a webinar in line with the theme, "We Never Outgrow the Need for Family—Just Ask Us," about how to begin and continue conversations with older youth about adoption. This webinar featured a panel discussion with two young adults formerly in foster care, an adoptive parent, and an adoption professional, about how to have more effective and meaningful conversations with teenagers about permanency.
Going Beyond Recruitment for Older Youth: Increasing Your System’s Capacity to Respond to Prospective Parents and Prepare Older Youth for Adoption (1 MB PDF)
Provides information about strategies, resources, and key steps for building child welfare systems’ capacity to recruit and retain families for older youth and to prepare older youth for adoption (updated in 2015).
Tip Sheets on Recruiting Families for Preteens (664 KB PDF)
Provides strategies and principles for recruiting prospective families for preteens in foster care, preparing preteens for adoption, and developing child profiles.
Why Should I Go the Extra Step to Place a Child For Adoption With an American Military Family Living in Another Country? (210 KB PDF)
Addresses perceived barriers and concerns to placing a child with U.S. military families stations overseas.
Wherever My Family Is, That's Home! Adoption Services for Military Families (1.8 MB PDF)
Provides a roadmap for agencies and military personnel to make quality and timely adoption services readily available for military families.
Encouraging Your Staff to Use Photolistings in New Ways (619 KB PDF)
A tip sheet for child welfare agency leaders and managers on how to encourage staff to use AUSK photolistings actively and in new ways to search for families for children and youth on their caseload.
Featuring Photolisted Children—Selecting Children and Preparing Your Agency’s Response (162 KB PDF)
A tip sheet with ideas for strategies for selecting photolisted children and youth to feature through social media and tips for how to prepare your agency to respond effectively to prospective parents when they inquire about featured children and youth.
Strategies for Recruiting Lesbian, Gay, Bisexual, and Transgender Foster, Adoptive, and Kinship Families (435 KB PDF)
Provides an introduction to the topic of lesbian, gay, bisexual, and transgender (LGBT) parents as resources in the child welfare system and discussion of strategies for recruiting and engaging LGBT families; developed collaboratively by the National Resource Center for Adoption, the National Resource Center for Permanency and Family Connections, and the National Resource Center for Recruitment and Retention of Foster and Adoptive Parents at AdoptUSKids
Nuestra Familia, Nuestra Cultura (Our Family, Our Culture): Promoting and Supporting Latino Families in Adoption and Foster Care (888 KB PDF)
Offers specific tips and techniques for building cultural competence and increasing effectiveness in working with potential foster or adoptive parents of Latino heritage.
Finding Common Ground: A Guide for Child Welfare Agencies Working With Communities of Faith (1.3 MB PDF)
Highlights wisdom and lessons learned from successful faith-based targeted recruitment initiatives.
Recruiting, Developing, and Supporting Resource Families in Rural Communities
In this 2016 virtual peer-to-peer meeting, NRCDR’s meeting facilitators provide information about resources and relationships in rural communities, and discuss approaches and strategies for recruiting, developing, and supporting foster, kinship, and adoptive families in rural communities. Participants talk with peers about their strategies, resources, successes, challenges, and lessons learned.